The Evolution of Marketing

In collaboration with the Fisher Center for Business Analytics at the Berkeley Haas School of Business, we invite you to register for an in-person panel event on how AI is revolutionizing the world of marketing—from personalized customer experiences to predictive analytics. Our expert panelists will explore cutting-edge trends, tools and strategies that are shaping the future of the industry. They will discuss how opportunities could be offset by risks and how marketing teams must be at the helm of AI applications.

Whether you're a marketer, tech enthusiast or simply curious about the intersection of AI and business, this event is for you! Don't miss the opportunity to learn from industry leaders and gain insights on how to stay ahead in a rapidly evolving landscape.

Agenda

6:30 pm: Registration and networking

7 pm: Welcome speech by Nadege Thorez (irector Academic Design, Innovation and Custom Programs at UC Berkeley Extension) and event introduction by Gauthier Vasseur, Executive Director at the Fisher Center for Business Analytics

7:05–7:15 pm: Keynote by Eric Weidner, president of American Marketing Association's San Francisco chapter: "AI and Marketing Now: Excitement, Confusion and Fear"

7:15–8:30 pm: Panel discussion and Q&A with the audience

8:30–9 pm: Networking reception

Panelists

Jerem Febvre, VP of marketing at Yuma AI

Jakki Glivicky Geiger, CMO at Hazelcast, Pyramid Analytics and Reltio

Natalie Lambert, founder and managing partner at GenEdge Consulting

Vikash Rungta, lead product manager at Big-Tech