Frontier Tech Event: Augmented Reality UI/UX Design Panel

Come join fellow AR and computer vision/machine learning professionals

Amazon's Augmented Reality experience: "View in your room lets you view products in your home before you buy them. You can see how products fit and look in your home before you bring them home. Curious whether a chair is the right size for your living room, or whether a coffee table you like will go along with your sofa? Now just pull out your phone to find out."

IBM and Augmented Reality:

Come to our San Francisco campus for a chat with our esteemed panelists:

Rupa Chaturvedi
Senior UX Designer for Alexa Shopping and Augmented Reality at Amazon
Former Senior UX Designer at Google
Former Head of Design, Visual Intelligence at Sentient Technologies

Rupa Chaturvedi is a conceptual UX designer interested in exploring the relationships between objects, technology and culture. She is a compulsive street roamer who likes to capture cultural context, behavior patterns and visual stories. Her work is a combination of client commissions in the area of design, innovation and behavior change, as well as self-initiated projects around handmade objects and art installations. Rupa is proficient in story telling, form-giving, field research, contextual inquiry, participatory design methods, strategy, interaction and user experience.

Reena Ganga
Design Lead, Augmented Reality at IBM
2018 Rising Star Award at IBM
2018 Eminence and Excellence Award at IBM

At IBM’s Silicon Valley Lab, Reena is creating experiences for the company's next-generation analytics products and developing new ways of interacting with data using augmented and virtual reality to help data scientists uncover insights faster. She has a passion for extended reality, artificial intelligence and other emerging technologies, and enjoys planning for the design problems of tomorrow while solving the design problems facing our customers today. As a former award-winning TV news reporter and online journalist, Reena has made a career out of answering the question “why?” It’s this same innate curiosity that drives her passion for good user experience. She notices things. She’s bothered by things. She’s compelled to make them better.

Sheng Huang, Moderator
Head of Business Operations & Partnerships at Sturfee

Sheng Huang is the Head of Business Operations at Sturfee, a computer-vision company that creates the world’s first city-scale visual positioning service (VPS). Prior to Sturfee, he was an early member of Niantic Labs, helping the organiztion scale user operations to support millions on Ingress. Before Niantic, Sheng was part of the strategy team in Google’s internal incubator for local products such as Wallet, Offers and indoor maps.


Monday, October 7
160 Spear St.
Room 506
San Francisco, CA 94105
View map

6:30–7 pm: Registration and networking
7–7:10 pm: Opening remarks
7:10–8 pm: Augmented Reality Design panel
8–9 pm: Networking

View Photos From the Event Below:

Augmented Reality panelists sitting in front of the audience

Panelist Reena Ganga talks about her work in Augmented Reality at IBM

The panelists answer audience questions