Marketing leaders face an extremely diverse range of media, technologies and communications to develop strategies and support businesses in lead-gen activities and sound ethical positioning.
How can marketers combine swift and Agile trial-and-error strategies with rational, data-driven approaches to be opportunistic and strategic?
Moderator Gauthier Vasseur—Executive Director at the Fisher Center For Business Analytics, UC Berkeley—will review with our panelists the proven and groundbreaking approaches that marketers can leverage, as well as sharing methods and techniques to assess their effectiveness. They will also present their views on the line between consumer insights and data privacy. And, of course, will share how their executive roles shape their expertise.
About Our Speakers
Stephanie Buscemi, Chief Marketing Officer at Confluent
Stephanie is an accomplished business leader with a 20-year track record of success in B2B solutions marketing, business operations, field marketing and brand positioning. As Confluent’s CMO, Stephanie is responsible for leading and scaling the organization's global marketing organization as the company pioneers a fundamentally new category of data infrastructure focused on data in motion. Before Confluent, Stephanie was CMO of Salesforce, where she led a global team of 1,700 marketers working at the intersection of product vision, a dynamic market and a world-class sales organization. Stephanie also served as EVP, Product Marketing, at Salesforce. Prior to Salesforce, Stephanie served as CMO and SVP at IHS Inc. and SVP of Marketing at SAP, in addition to marketing leadership roles at Oracle, Business Objects and Hyperion Solutions. Stephanie is co-author of Driven to Perform, a book for all business professionals, providing them with corporate performance–management tools for strategy, planning, execution, modeling and optimization to improve their business performance.
Michaela Dempsey, Senior Director of Demand Generation Global Integrated Marketing Strategy at Workday
Michaela Dempsey brings more than 15 years of enterprise experience to Workday Strategic Sourcing and is responsible for driving global marketing demand. Prior to Workday, Michaela led marketing and demand for now-public brands including Anaplan (PLAN) and Bill.com (BILL). Michaela is also an Executive Director at the Global Council for Advancement of Women in Procurement.
Ellie Victor, CEO and Co-Founder of Zoom Marketing
ZOOM Marketing is Silicon Valley’s first and longest-lasting strategic positioning agency. Since 1997, ZOOM has created category leaders and developed breakthrough stories for leaders, unicorns and startups such as Snowflake, Databricks, ThoughtSpot, Adobe, Oracle and Dell. With co-founder Nick Copping, Ellie developed the first data-driven approach to strategic positioning that blends creative thinking with customer and prospect testing. ZOOM’s methodology merges art and science to deliver positioning that's proven to resonate with the target market and align marketing, sales and engineering teams behind a consistent, unique story. Ellie has served as a judge for Ernst & Young’s Entrepreneur of the Year program and a board member for EPATT, the model community program that combines tennis and tutoring for underprivileged kids. Ellie is an animal rights advocate with a personal mission to inspire everyone to live in reciprocity, not superiority, with animals and our planet. She founded the Humane Planet speaker series with Palo Alto Humane Society and Sweet Farm to rethink the way we innovate around food, animals and climate in Silicon Valley.
About Our Moderator
Gauthier Vasseur, Executive Director, Fisher Center For Business Analytics at UC Berkeley Haas School of Business; President of Alliance for Inclusive Artificial Intelligence (AIAI); author of Devenez Un Data Pionnier!
Gauthier is a data analytics and digital transformation expert. His executive track record spans from large enterprises (Google, Oracle, Hyperion) to bootstrapped, Series A and pre-IPO companies. Gauthier has worked in finance, operations and marketing, building teams, analytics and scalable processes to fasten growth and improve transparency. He has brought his multifaceted experience and emphasis on data analytics into higher education. Gauthier has more than six years of experience teaching and training teams to drive efficient and data-driven processes, make the best of technology and become key actors of digital transformation in their own organizations. At the Fisher Center for Business Analytics, Gauthier is spearheading efforts to connect Haas faculty with business leaders to collaborate on the application of data science and analytics to business strategy. To engage with confidence, business professionals need to understand how AI can work for them.